Put on by the movie theatre company here in the region (we only have one - they have squeezed out other competitors), they are movie events put on to be "parent friendly" (not necessarily "mother friendly", for which I shall spare you a side rant ;) ). "Friendly" as in stroller parking, in-theatre change tables, snack carts, raised lighting and slightly lower volume and other kid-friendly considerations. The movie shown at my particular outing was not one I would have picked though (the crying babies were a nice distraction from the poor plot :) ).
I look forward to other opportunities
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